CIAA Fan Fest
At the free, family-friendly CIAA Fan Fest in Baltimore, WRSTBND’s tech provides access control and registration for thousands of attendees.
The Story
The Client
The CIAA Fan Fest is a highlight of the Central Intercollegiate Athletic Association (CIAA) Basketball Tournament Week. Held at the Baltimore Convention Center, this two-day, free event brings thousands of fans together for live music, interactive sponsor activations, and family-friendly entertainment.
The Challenge
For free events like the CIAA Fan Fest, capturing meaningful attendee data is often a challenge since tickets aren’t sold. Without this information, organizers and sponsors miss out on valuable insights about their audience. The Fan Fest team needed a registration system that could gather detailed demographics while keeping the event open and accessible for everyone.
The Results
Our access control and registration system managed the flow of thousands of attendees and captured the kind of detailed demographic data that’s usually missing from free events. This gave organizers a deeper understanding of their audience and gave sponsors the insights they needed to connect more effectively.
Event Stats at a Glance
Thousands of Attendees Welcomed
Detailed Demographic Data Collected
Stronger Insights for Organizers
Image Gallery
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