Celebration in the Oaks
At Celebration in the Oaks, WRSTBND manages access, ticketing, and real-time processing for tens of thousands of visitors.
The Story
The Client
Celebration in the Oaks is a beloved New Orleans tradition, lighting up City Park with holiday displays every year. With driving and walking tours, the event draws over 185,000 visitors and is City Park Conservancy’s biggest fundraiser, helping keep the park beautiful and thriving year-round.
The Challenge
Since 2021, WRSTBND has supported Celebration in the Oaks as it transitioned to a driving tour during the pandemic. Managing the flow of thousands of vehicles each night meant processing hundreds of cars per hour while ensuring smooth entry and exit. For a free-flowing event like this, live revenue tracking and efficient operations are critical to its success.
The Results
WRSTBND provided the tools and support to make Celebration in the Oaks run effectively. Our technology processed cars in seconds, managed ticket reservations to prevent overcrowding, and provided live revenue insights. These solutions helped the event gross over $1.2 million in 2021 and continue to boost fundraising efforts year after year.
Event Stats at a Glance
185,000+ Visitors Welcomed
45,000+ Vehicles Processed
Over $1.2M Gross Revenue in 2021
Image Gallery
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